“ Journalism is a simple profession. It is all about asking questions – of people about events-provide the facts, and it is the fact that makes news. Without the facts, there is no news. So the profession is focused in the end, on knowing the right question to ask; being able to communicate it in the most interesting, creative and forceful manner.” (John Herbert, “Journalism In The Digital Age: Theory And For Broadcast, Print and On – Line Media” ,Focal Press 2000, p.5). Question must be sparkle, be lively, interesting and sound enthusiastic (P 254).
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